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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">yearbookjapan</journal-id><journal-title-group><journal-title xml:lang="ru">Ежегодник Япония</journal-title><trans-title-group xml:lang="en"><trans-title>Yearbook Japan</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2687-1432</issn><issn pub-type="epub">2687-1440</issn><publisher><publisher-name>Association of Japanologists and the Institute of Oriental Studies of the Russian Academy of Sciences</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">yearbookjapan-300</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА И ОБЩЕСТВО</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS AND SOCIETY</subject></subj-group></article-categories><title-group><article-title>Креативность как экономический ресурс: опыт Японии</article-title><trans-title-group xml:lang="en"><trans-title>The development of creative industries in Japan: mainstream. Creativity as an economic resource: the experience of Japan</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тимонина</surname><given-names>И.</given-names></name><name name-style="western" xml:lang="en"><surname>Timonina</surname><given-names>I.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>МГУ им. М.В. Ломоносова; МГИМО-университет; Российская академия народного хозяйства и государственной службы при Президенте РФ</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2017</year></pub-date><pub-date pub-type="epub"><day>22</day><month>02</month><year>2022</year></pub-date><volume>46</volume><issue>0</issue><fpage>97</fpage><lpage>116</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Тимонина I.И., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Тимонина I.И.</copyright-holder><copyright-holder xml:lang="en">Timonina I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.yearbookjapan.ru/jour/article/view/300">https://www.yearbookjapan.ru/jour/article/view/300</self-uri><abstract><p>Статья посвящена развитию креативного сектора экономики Японии. Автор рассматривает особенности и основные направления развития этого сектора, а также механизмы государственной поддержки творческих индустрий в рамках стратегии Cool Japan и в контексте решения задач оживления внутреннего спроса, расширения экспортных возможностей страны, создания новых рабочих мест. В статье также анализируются основные подходы международных организаций и экспертов к феномену креативной экономики в современном мире, включая термины, понятия, классификацию отраслей.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to the development of creative economy. The author considers peculiarities and main directions of development of this sector, as well as mechanisms of state support for creative industries in the framework of the strategy "Cool Japan" and in the context of the challenges of recovery in domestic demand, expansion of export opportunities of the country, creation of new jobs. The article also analyzes the main approaches of international organizations and experts to the phenomenon of creative economy in the contemporary world, including terms, concepts, classification of industries.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>креативная экономика</kwd><kwd>креативные отрасли</kwd><kwd>кансэй</kwd><kwd>экспорт</kwd><kwd>структурная политика</kwd><kwd>ташек export</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Cool Japan</kwd><kwd>creative economy</kwd><kwd>creative industry</kwd><kwd>Cool Japan</kwd><kwd>structure policy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">https://www.britishcouncil.ru/programmes/arts/creative-economy.</mixed-citation><mixed-citation xml:lang="en">https://www.britishcouncil.ru/programmes/arts/creative-economy.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Creative Economy Report 2008. 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