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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">yearbookjapan</journal-id><journal-title-group><journal-title xml:lang="ru">Ежегодник Япония</journal-title><trans-title-group xml:lang="en"><trans-title>Yearbook Japan</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2687-1432</issn><issn pub-type="epub">2687-1440</issn><publisher><publisher-name>Association of Japanologists and the Institute of Oriental Studies of the Russian Academy of Sciences</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">yearbookjapan-248</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВНУТРЕННЯЯ И ВНЕШНЯЯ ПОЛИТИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INTERNAL AND FOREIGN POLICY</subject></subj-group></article-categories><title-group><article-title>Особенности «мягкой силы» Японии в странах Центральной Азии</article-title><trans-title-group xml:lang="en"><trans-title>The Characteristic Features of Japan’s Soft Power in Central Asia</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Добринская</surname><given-names>О. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Dobrinskaya</surname><given-names>O.</given-names></name></name-alternatives><email xlink:type="simple">noemail@neicon.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Институт востоковедения РАН</institution><country>Russian Federation</country></aff><pub-date pub-type="collection"><year>2015</year></pub-date><pub-date pub-type="epub"><day>22</day><month>02</month><year>2022</year></pub-date><volume>44</volume><issue>0</issue><fpage>36</fpage><lpage>56</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Добринская О.А., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Добринская О.А.</copyright-holder><copyright-holder xml:lang="en">Dobrinskaya O.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.yearbookjapan.ru/jour/article/view/248">https://www.yearbookjapan.ru/jour/article/view/248</self-uri><abstract><p>Статья посвящена анализу роли мягкой силы в формировании и осуществлении внешнеполитического курса Японии в Центральной Азии. Опираясь на элементы культурной близости, Япония выстраивает в регионе привлекательный образ, активно используя ресурсы публичной и культурной дипломатии, а также официальную помощь развитию. Это создает благоприятные условия для продвижения деловых интересов и реализации внешнеполитических инициатив.</p></abstract><trans-abstract xml:lang="en"><p>The article analyses the role of soft power in the process of shaping and carrying out of Japan’s foreign policy towards Central Asia. Using cultural affinity as a basis Japan seeks to build an attractive image in the region. Japan actively uses the resources of public and cultural diplomacy and its official development aid. This creates the favorable environment for promoting business interests and implementation of foreign policy initiatives in the region.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Япония</kwd><kwd>Центральная Азия</kwd><kwd>мягкая сила</kwd><kwd>культурная дипломатия</kwd><kwd>ОПР</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Japan</kwd><kwd>Central Asia</kwd><kwd>soft power</kwd><kwd>cultural diplomacy</kwd><kwd>ODA</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Панова Е.П. Сила привлекательности: использование «мягкой власти» в мировой политике, // Вестник МГИМО. 2010. №4. С. 94.</mixed-citation><mixed-citation xml:lang="en">Панова Е.П. Сила привлекательности: использование «мягкой власти» в мировой политике, // Вестник МГИМО. 2010. №4. 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